We were approached by executive board members Shirley Galligan and Dr John Knight from The White Lion Foundation at the start of the creation of their global charity. We were asked to help them create the charity’s brand as well as design and develop their website.
Initially, the charity needed a logo to be the basis of all future designs. The brief from the client was to have a sophisticated, regal, stylish logo to echo quality – using corporate colours of gold and white as suggested by the client. The first project in which The White Lion Foundation was involved was the rescue of three white lion cubs which were part of the illegal wildlife trade. These cubs were all named after Game of Thrones characters which is why the regal looking lions, crown and wreath are featured in the logo.
Once the logo design was finalised, we worked on creating a comprehensive branding document which gave structure to how we could create future branded items for the charity in order to ensure everything echoed the brand identity.
Below is a selection of branded items and print products we have created for The White Lion Foundation:
- Email signatures integrated with Microsoft Office 365
- Letterheads suitable for Microsoft Word and Pages
- Cohesive social media accounts including Facebook, Instagram, LinkedIn and Vimeo
- E-invitations
- Promotional leaflets
- Event catalogues
- Mailchimp templates for newsletters and e-adoptions
- Postcard notes
- Event tickets
- Merchandise
