Cycling is undoubtedly growing in popularity with some sources suggesting an increase of people regularly cycling of around 200% since the pandemic. One of our recent clients – Gary Robert – has turned his own love of cycling into a business which is named after the place it all began – The Bike Shed.
We were approached to create a brand for this start-up operation – and it’s always exciting to be involved at inception stage, starting with a blank sheet. The brief was to design a logo and brand that was contemporary and sleek, to reflect the enhanced technology used in high performance bikes.
The logo was developed using a simple but vibrant colour palette of greys/black and bright green together with a contemporary typeface, appropriately named ‘Race Sport’. The green tones are also an apt nod to the outdoors.
The branding has successfully transposed onto merchandise and we also designed business cards and created a full brand guideline document for the client.
