Grow Limited requested our help with a rebrand of its website and branding. The charity is undergoing a new redevelopment of their premises in order to cater for more people who require their help, provide more training and to improve all of their facilities.
The project requires a significant amount of funding, and in order to provide a professional image to potential donors, Grow wanted to refresh its branding and key marketing platforms.
Grow’s logo was first created when the charity was formed 35 years ago. It was a complicated logo including hands, a flower and a building. We aimed to use some of these elements for consistency, whilst also modernising the brand and making it clearer to potential donors what Grow does.
The new logo uses both a vibrant green and a dark, forest green in order to portray modern, fresh and horticultural connotations. We then chose a hand with a seedling to represent the supportive nature of the charity and how it helps people flourish and grow.
In addition to the development of the new brand, we were asked to create a new logo for the Friends of Grow, – a group of volunteers who raise money for the charity. They are known as FrOGs and, although there were frog related designs, we felt that keeping the same icon of the hand, would improve consistency across the brand.
We were also asked to design a stamp which could be used on letters, social media and other branded goods for Grow’s 35-year anniversary in 2020.
