One for the foodies amongst you (which includes all of the Delimited team!). We were asked by owners of The Grazing Kitchen to design and build a new e-commerce website for their growing online catering business. The business provides grazing food platters for customers and events of all sizes using inspired cuisine and impeccable style. Owners Cassie and Sam aim to be as environmentally friendly as possible – hence their chosen logo using a bee image.
We used the client’s existing palette of soft muted green and honey tones, tying in with the bee icon, and we utilised the logo as a backdrop on several pages to reinforce the brand and its inferred values. The selected typeface is traditional in style and wholly complementary to the background colours.
As the saying goes – we eat first with our eyes – highlighting how food and drink is an assault on all the senses. Therefore imagery for this site took on a particular level of importance. Close up, large-scale photography hits visitors to the site from the second they land on the homepage – as a means of enticing them to place an order.
A reliable, efficient and easily editable e-commerce shop section was a key functionality of this site. This included creating a personalised reporting process, enabling the client to export details of all existing orders at any point. This was a specific requirement to support their business process. In addition we built in a facility for users to select their preferred collection time, again making the user experience as streamlined and easy as possible.
