Newly formed global charity, The White Lion Foundation, asked for a website to act as a central point of information for potential donors to read about its work and to get involved in raising money to help with wildlife conservation and welfare.
Within the initial brief for the website, the client outlined that it would like the website to be visually impactful, classy and easy to navigate. We felt that a full width layout, with high quality images was appropriate in order to make the user feel immersed. The website has strategically placed ‘call to action’ buttons encouraging users to donate to the charity or specific projects. These help users to navigate the website easily, as well as encouraging them to browse the pages and, hopefully, donate.
All of the Delimited team was involved in this project in one way or another and, being an office of animal lovers, we were passionate about getting the messages of poaching and endangered species eloquently communicated. One element which involved both our creatives and our system developers was creating the donation, fundraising and e-adoption functions. A third party iFrame was linked through and embedded into the website so that once a button was clicked, the iFrame would load, appear and take the user through to the portal to pay.
We are fortunate to still be involved in constantly improving and updating the look of the website. We are also working with The White Lion Foundation on creating print products and social media content.
