Queens Road Dental Centre approached the Delimited team with a request for help. They needed a total rebrand and a new website in line with their newly redecorated practice. The look and feel that the Queens Road Dental Centre were after was one of sophistication, modern and clean.
The website is a brochure site providing information on all of the services which the practice offers, as well as information about the practice, the team, the fees and testimonials. We designed a number of online forms which the user can complete and, on submission, is e-mailed directly to the Queens Road Dental Centre reception. The user can register as a patient, request a booking, provide feedback or make a general enquiry. The client also wanted the opportunity for patients to be able to book their appointments online via their website.
We are also particularly proud of the “Smile Gallery” which we created to show the transformational before and after images of patients.
From seeing the practice whilst it was being redecorated and from hearing the client’s thoughts, it was evident that they wanted grey, black and white to be used throughout the website to be in keeping with the rest of the branding. However, it is important to have an accent colour on the website to make elements, such as links, more obvious. It was decided that the teal/blue from the old branding would be the best colour to use. It brings to mind an image of freshness and cleanliness. It also provides transition from the old centre to the new one.
