Queens Road Dental Centre requested our help with a total rebrand. The team needed a new website, logo and branded products in line with the redecorating and restyling of the practice.
It quickly became apparent during the initial meeting with the client, that they wanted a boutique, sophisticated, modern and clean aesthetic, which both we and the client feel has been achieved.
One view that the client expressed was that although it is a dental practice, they definitely did not want the branding to feature a big, cartoon, white tooth. The logo uses slate grey, a colour featured throughout the newly refurbished practice, as well as clean and modern typefaces. Although a tooth appears in the logo, it has a sophisticated look and feel and is in keeping with the ethos of the practice.
From seeing the practice whilst it was being redecorated and from hearing the client’s thoughts, it was evident that they wanted grey, black and white to be used throughout the website to be in keeping with the rest of the branding. We therefore designed business cards, appointments cards, letterheads, email signatures and compliment slips which synergise the branding of the surgery.
