By the end of 2025 there will have been approximately 376 billion emails sent worldwide during the year, with an estimated 124.7 billion of these being business related. Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. With the average office worker receiving around 121 messages per day, are you overlooking an easy opportunity to re-enforce your branding, to engage with potential clients or to drive tactical campaign messages via the humble email signature? (Statistics source: Statista)
The deployment of automated email signature software is seeing significant growth across the international business community. With these solutions delivering clear benefits for IT departments, creating communication opportunities for marketing teams and offering compliance solutions for legal/HR divisions, this trend is unsurprising.
We are proud to partner global leader in email signature management Exclaimer. Exclaimer released its first in 2001. The initial software provided centralised template management and policy enforcement for exchange servers, automating a process that previously relied on manual methods, scripts, or native features. The company has since evolved its offerings to include cloud-based solutions integrating with platforms such as Microsoft 365 and Google Workspace and is now used by household brands such as BBC and Sony. But you don’t need to be a multi-national corporation to gain tangible gains from its deployment…
FOR IT TEAMS
Centralised management: IT administrators can design, manage, and deploy all company-wide email signatures from a single, web-based dashboard, eliminating the need for manual updates on individual devices
Automated provisioning & updates: Exclaimer integrates with Microsoft Entra ID (Azure AD) and Google Workspace Directory to populate user details, ensuring all contact information is always accurate and up-to-date without manual intervention
Time & cost savings: The automated process significantly reduces the IT workload and the volume of help desk tickets related to signature formatting issues or updates
Role-based access control: IT can delegate access to non-technical teams (like Marketing or HR) to manage specific signature elements such as banners, without compromising security or design control
Reliability & security: Hosted on Microsoft Azure, the solution offers high availability, robust data security certifications (like ISO 27001 and SOC 2 Type II), and data encryption
FOR MARKETING TEAMS
Consistent Branding: Guarantees a professional, uniform brand image across all emails sent from any device (desktop, mobile, Mac), which builds trust and recognition
Email as a marketing channel: Turns every 1:1 email into a promotional opportunity by allowing dynamic, targeted banners to be included in signatures. These banners can promote events, new content, or special offers
Measurable ROI & analytics: Marketers can track the performance of signature campaigns through impressions and click-through rates using built-in analytics, allowing for A/B testing and data-driven decisions
Enhanced engagement: Features like one-click customer feedback surveys and calendar booking links can be embedded, streamlining interactions and gathering valuable insights
Targeted messaging: Signatures can be tailored to specific audiences, departments, or regions, ensuring the most relevant message reaches the recipient at the perfect moment.
FOR LEGAL & HR TEAMS
Automated compliance: Ensures every email automatically includes required legal disclaimers, confidentiality statements, or industry-specific notices (e.g., GDPR, HIPAA), reducing legal risk
Employee advocacy: Allows employees to become brand ambassadors, while HR can use the space to promote internal news, job vacancies, or diversity initiatives
All this for very reasonable costs. If you’re interested in giving your email signatures a bit more zing, get in touch.
